Ndatara is a research consulting firm that specialises in applied research, data collection and analysis. Our core competency is stated choice survey design and discrete choice modelling. We also offer a unique software package on our Simba platform where you can run your own studies and visualise results. With our powerful tools and services, you can:

  1. Optimize your marketing strategy
  2. Determine willingness to pay for services
  3. Develop decision support systems to optimize decision making
  4. Determine optimal pricing strategy
  5. Create effective promotional offers
  6. Maximize the appeal of product features
  7. Predict market share and source of volume for new brands, products or services

Picture: Ovawambo children performing a traditional vambo dance – Omundudu village, Northern Namibia.