Ndatara is a research consulting firm that specialises in applied research, data collection and analysis. Our core competency is stated choice survey design and discrete choice modelling. We also offer a unique software package on our Simba platform where you can run your own studies and visualise results. With our powerful tools and services, you can:
- Optimize your marketing strategy
- Determine willingness to pay for services
- Develop decision support systems to optimize decision making
- Determine optimal pricing strategy
- Create effective promotional offers
- Maximize the appeal of product features
- Predict market share and source of volume for new brands, products or services
Picture: Ovawambo children performing a traditional vambo dance – Omundudu village, Northern Namibia.